Content and conversion: 8 recurring landing page mistakes to avoid
‘8 landing page bloopers’ is a paper/presentation by landing page specialist Ion Interactive (see below), outlining some of the most common and ignored mistakes made with landing pages. In the end,...
View ArticleImproving landing page conversion: be a really good salesperson
Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to increasing conversions on your website. With the power of email...
View ArticlePsychology in driving conversions: thoughts and infographics
No conversions without people-centricity. No new customers without prospects actually doing what we hope they do. No matter how advanced our marketing automation scenarios, email marketing campaigns,...
View ArticleCustomer experience and digital content optimization lessons
What is easier? Optimizing customer experiences and conversion rates or increasing reach and awareness? What is more effective? Conversion and content optimization or driving traffic? Truth is the mix...
View ArticleSearch engine optimization: the integrated marketing approach
Search engine optimization (SEO), along with email marketing, belongs to the oldest digital marketing techniques. Traditionally, search engine optimization was approached as a relatively technical...
View ArticleThe state of digital marketing optimization 2015 – challenges and solutions
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing...
View ArticleDigital transformation: when hyper-connected optimization becomes a must
It’s been a few years now since we started talking about digital transformation as one of the core drivers in the evolution of organizations in a hyper-connected and increasingly real-time context....
View ArticleHolistic optimization: identifying and reducing leakage rates
A leaky bucket is not just a computer algorithm or a bucket with holes in it. The concept of leaky buckets is also known in customer experience management, business process optimization and conversion...
View ArticleUbiquitous optimization: the butterfly effect in action
Everything is connected. It always has been, also beyond the currently “hot” context of technology. When everything is connected, in various degrees and ways, a small change can have a huge...
View ArticleOptimize for people first – connected improvement beyond technology and...
Marketers always had a tendency to optimize for channels, media and the technologies they used. Up until the arrival of tools to optimize for journeys, touchpoints and individual experiences it was...
View ArticlePsychology in driving conversions: thoughts and infographics
No conversions without people-centricity. No new customers without prospects actually doing what we hope they do. No matter how advanced our marketing automation scenarios, email marketing campaigns,...
View ArticleCustomer experience and digital content optimization lessons
What is easier? Optimizing customer experiences and conversion rates or increasing reach and awareness? What is more effective? Conversion and content optimization or driving traffic? Truth is the mix...
View ArticleSearch engine optimization: the integrated marketing approach
Search engine optimization (SEO), along with email marketing, belongs to the oldest digital marketing techniques. Traditionally, search engine optimization was approached as a relatively technical...
View ArticleHolistic optimization: identifying and reducing leakage rates in banking and...
A leaky bucket is not just a computer algorithm or a bucket with holes in it. The concept of leaky buckets is also known in customer experience management, business process optimization and conversion...
View ArticleThe state of digital marketing optimization 2015 – challenges and solutions
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing...
View ArticleUbiquitous optimization: the butterfly effect in action
Everything is connected. It always has been, also beyond the currently “hot” context of technology. When everything is connected, in various degrees and ways, a small change can have a huge...
View ArticleDigital transformation: when hyper-connected optimization becomes a must
It’s been a few years now since we started talking about digital transformation as one of the core drivers in the evolution of organizations in a hyper-connected and increasingly real-time context....
View ArticleOptimize for people first – connected improvement beyond technology and...
Marketers always had a tendency to optimize for channels, media and the technologies they used. Up until the arrival of tools to optimize for journeys, touchpoints and individual experiences it was...
View ArticlePsychology in driving conversions: thoughts and infographics
No conversions without people-centricity. No new customers without prospects actually doing what we hope they do. No matter how advanced our marketing automation scenarios, email marketing campaigns,...
View ArticleConversion optimization: 18 reasons why people leave your website
Attention and interest are scarce on the Web. So, when you have the attention of the Internet user taking the effort to visit your site, it’s important to provide them what they want fast, the safe...
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